Two sides to coin: how to write to two target audiences in the same product

What Yad 2, Airbnb, Udemy, Eatwith (and many others) have in common? They are all two-edge platforms - at one end, there are users offering something, and at the other end, there are users who buy / rent / want it. Fundbox also has two ends: It provides credit and payment services to small to medium businesses in the US by using machine learning and real-time risk assessment. It has one side that offers and one side that accepts.Yael Ben-David - UX Writer at Fundbox, will tell us how they do it:· How do microscopes write on both ends of the same product?· How do you write to two target audiences that can be completely different from one another, with completely different intentions, different desires and sometimes even different demographics?· How do you create a language characterization that fits both?· How are the messages consolidated and should they be consolidated?  Yael will explain what kind of preliminary work she is doing to the users to enable this duplicate writing and what solutions they have found challenging.

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This session was filmed at Microcopim community, hosted at Soluto in Jan 2020 FEATURED SPEAKER:Yael Ben-David, UX Writer at Fundbox